About.

How I work.

I operate as a one-person studio, taking care of strategy, creative, delivery and beyond. When needed, I bring on other trusted specialists to help deliver the amazing results my clients need. Here's what I do.

For agencies...

You can hire me as a freelancer! Consider me a senior designer with experience leading small teams and managing clients and stakeholders. Please reach out for my resume, rates and a chat.

My story.

I've worked as a designer for 7 years, both in-house and externally for a variety of organisations across many brands.

My experience spans startups, design agencies, non-profits, a 'big four' firm, and co-founding (and eventually shutting down) my own digital product agency.

After delivering scores of branding and user experience projects, I’ve come to believe that a genuine desire to serve customers and see the world through their eyes is the common factor among successful and enduring organisations.

And that’s what brand and user experience are all about — they’re two sides of the same coin. The best brands are an expression of the organisation's genuine desire to serve their customers. Great user experiences put that desire into action.

My goal is to craft outstanding and impactful brand identities for my clients, and user experiences that their customers deserve.